Carnival Cruise Lines
Funship Island
Carnival approached Razorfish with the problem of attracting first-time cruisers. The solution was to let the consumer experience the cruise 'virtually.' We created an immersive, online experience that explored all of the fun experiences on board and on shore. From teaching a dolphin tricks with gestures from your mouse to having the host at the piano bar serenade you by name All of this was shot in first person with a steadycam.
Data aquisition and lead generation were the strategic end goals of this program. Using display advertising, search, PR, blogging, viral tagging, out of home, print and a unique mobile promotion in Times Square we drove over 220 million online impressions and hundred of thousands of users to Funship Island.
Funship Island
Carnival approached Razorfish with the problem of attracting first-time cruisers. The solution was to let the consumer experience the cruise 'virtually.' We created an immersive, online experience that explored all of the fun experiences on board and on shore. From teaching a dolphin tricks with gestures from your mouse to having the host at the piano bar serenade you by name All of this was shot in first person with a steadycam.
Data aquisition and lead generation were the strategic end goals of this program. Using display advertising, search, PR, blogging, viral tagging, out of home, print and a unique mobile promotion in Times Square we drove over 220 million online impressions and hundred of thousands of users to Funship Island.
This campaign was such a success that we used all the assets to create an experience for travel agents.
WEBSITE
that's me in the blue shirt adjusting a shot on board a Carnival ship. Notice Miami in the background and the cloudy sky. All of which made for quite a bit of retouching.
Another shot on location with me directing the DP about the down-the-slide shot. He was a good sport!
